Strategy (Research)
Project Detail
AI-PoweredWhatsApp Coach
An AI-powered life coach that helps users set goals, track progress, and stay motivated.

— Description:
An AI-powered life coach that helps users set goals, track progress, and stay motivated, delivered entirely through WhatsApp, a channel people already check dozens of times a day, with no separate app to download.
Problem
Statement
Coaching and habit-tracking apps struggle with engagement precisely because they require a dedicated app most users open once and forget. Meeting users inside a channel they already use constantly meant rethinking the entire delivery model.
Possible
Solution
We built a backend on OpenAI GPT-4o, Twilio, and Supabase that automates goal tracking, reminders, and progress reports, backed by secure Express.js APIs handling data flow between the AI layer and each user's coaching history. AI-driven reasoning personalizes insights and check-ins to each user's actual progress, rather than following a generic script.
FullProject Timeline
A 12-week UX-to-UI path from research and architecture through wireframes, visual design, and usability testing.
UX Design
UI Design
Interview, Empathy Map, User Journey Map
Problem Statement & Goal Statement
Competitive Analysis & Information Architecture
Paper Wireframes
Visual Design & Prototyping
Usability Testing Phase
- 1st Week
- 2nd Week
- 3rd Week
- 4th Week
- 5th Week
- 6th Week
- 7th Week
- 8th Week
- 9th Week
- 10th Week
- 11th Week
- 12th Week
InformationArchitecture
The product map starts at authentication, lands on Home, then branches into the core destinations people actually use.

High FidelityWireframes
High-fidelity screens arranged to show the primary journeys, from first entry through the everyday product moments.

OurWork
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