Strategy (Research)
Project Detail
JennaAI Voice Assistant
Jenna is an Azure-powered AI voice assistant that handles real-time phone calls and responds with context-aware.

— Description:
Jenna is an Azure-powered AI voice assistant that handles real-time phone calls and responds with context-aware, natural dialogue, built to reduce the load on human support teams without making callers feel like they're talking to a machine.
Problem
Statement
Voice AI is unforgiving: latency, cost, and conversational memory all have to work together in real time, or the experience breaks down immediately. A voice assistant that pauses too long, forgets earlier context, or costs too much to run at scale isn't usable in production.
Possible
Solution
We built real-time voice processing on Azure Communication Services, powering natural, context-aware dialogue through Azure OpenAI (GPT-4o). Multi-turn conversation memory, powered by Cognitive Search, lets Jenna remember what was said earlier in the same call, while optimized prompt batching and the removal of redundant services cut latency and cloud costs simultaneously.
FullProject Timeline
A 12-week UX-to-UI path from research and architecture through wireframes, visual design, and usability testing.
UX Design
UI Design
Interview, Empathy Map, User Journey Map
Problem Statement & Goal Statement
Competitive Analysis & Information Architecture
Paper Wireframes
Visual Design & Prototyping
Usability Testing Phase
- 1st Week
- 2nd Week
- 3rd Week
- 4th Week
- 5th Week
- 6th Week
- 7th Week
- 8th Week
- 9th Week
- 10th Week
- 11th Week
- 12th Week
InformationArchitecture
The product map starts at authentication, lands on Home, then branches into the core destinations people actually use.

High FidelityWireframes
High-fidelity screens arranged to show the primary journeys, from first entry through the everyday product moments.

OurWork
More projects from the studio — open a card to read the full case study.
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